Pune Times - news you just can't use

I always used to wonder why on earth does Pune Times publish such mindless crap like what happened in a certain disco on some goddamn weeknight. All such articles are basically the same - they mention the club's name, the DJ who played (who usually has a corny name) and that it was a rocking night. Of course, there are also a few pics of some unknown people who seem to be extremely overjoyed by the fact that they are being captured on lens ( O My God! Pune Times! Really? )
But today PT managed to sink lower than before. Here is an article from today's paper, as it appears:

'The house was on fire'
The night simply kept getting fierce as the DJ kept spinning hot numbers one after the other at a popular club in the city. It was a party to be at, as the party animals couldn't have asked for more. The dance floor was ablaze with the crowd shaking its leg to the beats of the music. Guys and girls both had a rocking time.

Along with the article was the photo of an extremely dumb guy and a dumber chick.

Now can somebody please tell me why on earth was the article there? It didn't mention the club's name, so definitely not for publicity. No DJ's name, so nothing there. No celebrity. Nothing! Basically it just tells us that somewhere in the city some people were dancing in a nightclub to some music played by some DJ. Now what's so great about that? Don't people do this everyday at all night clubs? How is this supposed to be of any help to anybody (except the couple in the pic maybe, but they look so bad that even they are no better off)? Or did I miss something? Or am I just too dumb to be actually worrying about stuff they print in PT?
No wonder I use the paper only for killing bedbugs without getting my hands bloody.